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– Encoding is the process of transforming sensory information into a form that can be stored in memory.
– Storage involves maintaining encoded information over time.
– Retrieval is the process of accessing and bringing stored information into conscious awareness when needed.
Encoding is the act of getting information into our memory system through automatic or effortful processing. Storage is retention of the information, and retrieval is the act of getting information out of storage and into conscious awareness through recall, recognition, and relearning.