What is anchor text in SEO?

Anchor text refers to the clickable text in a hyperlink. It’s important in SEO because it provides context about the linked page to search engines and users. Here’s a breakdown:

Definition: Anchor text is the visible, clickable text in a hyperlink. It typically appears as underlined or colored text that directs users to another web page when clicked.

Types of Anchor Text:

Exact Match: Contains the exact keyword or phrase the linked page is targeting. Example: “Best SEO services in Rohtak.”
Partial Match: Includes a variation of the keyword. Example: “Affordable SEO services.”
Branded: Uses a brand name. Example: “Trendy Pixel.”
Naked URL: Displays the URL itself. Example: “www.example.com.”
Generic: Uses non-descriptive text. Example: “Click here.”
Long-Tail: Includes a longer keyword phrase. Example: “Top digital marketing strategies for small businesses.”
Importance for SEO:

Context: Helps search engines understand the content of the linked page and its relevance.
Ranking: Affects the ranking of the linked page for specific keywords.
User Experience: Provides users with a clear idea of what to expect when they click on the link.
Best Practices:

Relevance: Use descriptive and relevant anchor text that matches the content of the linked page.
Variety: Mix different types of anchor text to avoid over-optimization.
Avoid Overuse: Don’t overuse exact match keywords, which can be seen as spammy.
By effectively using anchor text, you can improve both user experience and search engine rankings.