Explain the significance of brand positioning and how a well-defined brand positioning statement guides marketing efforts.

Brand positioning defines how a brand differentiates itself in the minds of target customers and stands out from competitors. A well-defined brand positioning statement articulates the brand’s unique value proposition, target audience, and key differentiators. It guides marketing efforts by providing a clear and consistent message across all channels, ensuring that all marketing activities align with the brand’s identity and goals. Effective brand positioning enhances brand recognition, loyalty, and competitive advantage.