When should Short Tail and Long Tail keywords be targeted?

Short Tail Keywords should be targeted when:

Broad Reach: You want to attract a wide audience quickly.
Brand Awareness: You’re focused on increasing brand visibility and traffic.
New Websites: You’re establishing your site and looking to gain initial traction.
However, competition for short tail keywords is often high, which can make ranking challenging.

Long Tail Keywords should be targeted when:

Niche Focus: You’re aiming to attract specific audiences interested in particular topics or products.
Higher Conversion Rates: Long tail keywords often lead to better conversion rates because they reflect more specific search intents.
Lower Competition: They generally face less competition, making it easier to rank higher in search results.