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Short tail keywords work best when the objective is to drive many visitors to your website. On the other hand, long-tail keywords are usually used for targeted pages like product pages and articles.
Short Tail Keywords should be targeted when:
Broad Reach: You want to attract a wide audience quickly.
Brand Awareness: You’re focused on increasing brand visibility and traffic.
New Websites: You’re establishing your site and looking to gain initial traction.
However, competition for short tail keywords is often high, which can make ranking challenging.
Long Tail Keywords should be targeted when:
Niche Focus: You’re aiming to attract specific audiences interested in particular topics or products.
Higher Conversion Rates: Long tail keywords often lead to better conversion rates because they reflect more specific search intents.
Lower Competition: They generally face less competition, making it easier to rank higher in search results.