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Digitalization has revolutionized the shopping experience at Surat’s markets, with the introduction of online platforms, mobile apps, and virtual shopping tools. Customers can now browse and purchase products remotely, access real-time inventory information, and even customize orders. Furthermore, digital payment systems have streamlined transactions, offering convenience and security to both shoppers and vendors. This integration of technology enhances accessibility and expands market reach, catering to the evolving needs of modern consumers while preserving the essence of traditional market culture.