What is social marketing?

Social marketing is a strategic approach that utilizes marketing principles to promote behaviors that benefit society. It aims to influence individuals’ attitudes, beliefs, and behaviors to address social issues such as public health, environmental conservation, and social justice. Unlike commercial marketing, which focuses on selling products or services for profit, social marketing seeks to create positive societal change by encouraging behaviors that improve public welfare. It involves extensive research, audience segmentation, message development, and evaluation to achieve its objectives effectively.