What is a sales funnel?
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A sales funnel is a marketing concept that illustrates the journey a potential customer takes from being aware of a product or service to making a purchase. It typically consists of several stages, including awareness, interest, consideration, intent, evaluation, and purchase. The funnel metaphor represents the gradual narrowing down of prospects as they move through each stage, with the ultimate goal of converting them into paying customers.
The customer path from first contact to final transaction is represented visually by a sales funnel. It walks prospective clients through several steps towards completing a purchase, illuminating the sales process from awareness to action.
A sales funnel is a marketing concept that illustrates the journey a potential customer takes from being aware of a product or service to making a purchase. It typically consists of several stages, including awareness, interest, consideration, intent, evaluation, and purchase. The funnel metaphor represents the gradual narrowing down of prospects as they move through each stage, with the ultimate goal of converting them into paying customers.