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The commercialization of sports is that aspect of the sports enterprise that involves the sale, display, or use of sport or some aspect of sport so as to produce income. Some experts prefer the term “commodification of sport” as a label for the same process. Interest in the commercialization of sport has existed for several decades,but only in recent years has the phenomenon has been taken seriously on a larger scale. The first attention came from a small group of critical, mostly leftist writers, who have now been joined by people from all political and social perspectives.