How does social marketing differ from commercial marketing?

Social marketing differs from commercial marketing in its objectives and focus. While commercial marketing aims to generate profit by promoting products or services, social marketing seeks to create positive social change by influencing behaviors, attitudes, and perceptions. While both use marketing techniques such as segmentation, messaging, and evaluation, social marketing prioritizes societal welfare over financial gain. It addresses issues such as public health, environmental sustainability, and community development, aiming to improve the well-being of individuals and communities rather than solely maximizing sales or revenue.