How did Zara disrupt the fashion industry with its fast-fashion business model and vertically integrated supply chain?

Zara revolutionized the fashion industry by introducing a fast-fashion business model that emphasizes speed, responsiveness, and agility in design, production, and distribution. By vertically integrating its supply chain, leveraging in-house design, manufacturing, and distribution capabilities, and adopting a decentralized decision-making approach, Zara delivers trendy and affordable fashion collections to stores worldwide within weeks, setting trends, and challenging traditional fashion cycles and business practices.