How did Patagonia integrate sustainability into its business model and become a leader in environmentally responsible apparel manufacturing?

Patagonia has integrated sustainability into its business model by prioritizing environmental conservation, ethical sourcing, and corporate responsibility. By promoting fair labor practices, reducing environmental impact through sustainable materials and manufacturing processes, and advocating for environmental causes, Patagonia has built a loyal customer base and achieved financial success while advancing its mission to “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”