Why is brand storytelling important for building customer loyalty?
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Brand storytelling plays a key role in building customer loyalty by creating emotional connections rather than transactional relationships. When brands share stories about their journey, purpose, and values, audiences feel more connected and understood. Circuit Story uses storytelling to humanise brands, making them relatable and trustworthy. This emotional bond encourages repeat engagement, advocacy, and long-term loyalty, helping brands stand out in competitive markets where products and services are often similar.