Why do some people enjoy the sensation of spicy food, even though it causes a burning feeling?

Some people enjoy spicy food because it triggers the release of endorphins, the body’s natural painkillers, which can create a sense of euphoria. The heat from spicy foods activates pain receptors in the mouth, and in response, the brain releases these endorphins to help cope with the pain. This rush can be enjoyable, almost like a natural high, making the burn feel more like a thrilling challenge than discomfort. Over time, some people develop a tolerance and even a craving for that fiery sensation.