Aryan PrajapatKnowledge Contributor
What types of audiences can be used in GDN?
What types of audiences can be used in GDN?
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In the Google Display Network (GDN), advertisers can target various types of audiences:
Affinity Audiences: Based on interests and lifestyle, targeting users who are likely to be interested in specific topics.
In-Market Audiences: Users actively researching or comparing products and services, indicating a high intent to purchase.
Custom Audiences: Created using specific keywords, URLs, or app categories that reflect the advertiser’s business.
Remarketing Audiences: Target users who have previously interacted with the brand’s website or app.
Similar Audiences: Targets new users with similar characteristics to existing remarketing audiences.
Demographic Targeting: Based on age, gender, parental status, and household income.