manaliKnowledge Contributor
What role do "social media influencers" play in modern entertainment, and how has it changed traditional celebrity culture?
What role do "social media influencers" play in modern entertainment, and how has it changed traditional celebrity culture?
Social media influencers are individuals who have built large followings on platforms like Instagram, YouTube, and TikTok, and they often influence trends, product purchases, and even public opinion. These influencers are now central to entertainment marketing, with brands and entertainment companies using them to promote content and products. Unlike traditional celebrities, influencers are seen as more accessible and relatable, often engaging directly with their fans, which has led to a shift in how fame and celebrity culture are perceived.