What psychological techniques do horror creators use to evoke fear in their audience?

Horror creators employ several psychological techniques to evoke fear. One common method is playing on primal fears, such as the fear of the dark or the unknown. Uncanny imagery—things that are familiar yet unsettling—also triggers discomfort, as seen in films like “The Ring” with its eerie videotape. Another technique is isolation, which amplifies anxiety by placing characters in situations where they are cut off from help. Additionally, distortion of reality, such as in “Black Swan,” blurs the line between sanity and madness, tapping into fears about losing control. These techniques exploit deep-seated anxieties, creating a visceral emotional response.