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Virtual talent scouting refers to the process of discovering new artists, performers, and creators online, typically through platforms like Instagram, TikTok, or YouTube. Talent scouts and industry professionals now actively search for viral content or individuals with strong followings who may have the potential to become the next big stars. This trend is changing the traditional entertainment industry by democratizing talent discovery, allowing people from all over the world to gain exposure without the need for agents or casting calls, and offering opportunities based on merit rather than access.