manaliKnowledge Contributor
What is the rise of "immersive entertainment" and how is it changing the way people experience media?
What is the rise of "immersive entertainment" and how is it changing the way people experience media?
Immersive entertainment refers to experiences that fully engage participants by blending physical and digital worlds. This includes virtual reality (VR), augmented reality (AR), and interactive storytelling where the audience can influence the narrative. It’s changing how people consume media, as traditional passive viewing gives way to more active, participatory experiences like VR gaming, immersive theater, and 360-degree films.