What is the quality score in Google Ads?
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The quality score gives users an understanding of the quality of their ads. The score ranges from 1 to 10 for each keyword, shows your ad’s quality, and the landing pages triggered by them. It ranks these ads based on expected CTR, ad relevance, and landing page experience. A high-quality score shows that Google considers your ad and your landing page useful and relevant to people searching for that particular keyword.