what is the purpose of the India brand equity fund?
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India Brand Equity Foundation (IBEF) is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India in 2003 with the objective of promoting and creating international awareness of the Made in India label in markets overseas and to facilitate dissemination of knowledge of Indian products and services. Towards this objective, IBEF works closely with stakeholders across government and industry.
IBEF endeavours to ensure consistent and effective messaging on the India growth story through brand building initiatives/campaigns undertaken in partnership with various stakeholders ranging from lead industry associations to export promotion councils. IBEF is the branding and communication partner for various trade exhibitions organised under the aegis of the Department of Commerce.