What is content marketing?

=> Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal is to drive profitable customer action by providing information that is helpful and engaging, rather than directly promoting a brand or product. Content marketing aims to build trust and loyalty with potential customers, ultimately leading to increased sales and customer retention. It encompasses various forms such as articles, videos, blogs, social media posts, and more, tailored to meet the informational needs of the target audience at different stages of the buying journey.