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Clickbait refers to sensationalized or misleading headlines designed to attract clicks and drive traffic to websites. These headlines often overpromise or exaggerate the content, leading users to click out of curiosity or intrigue. While clickbait can generate high engagement, it often leads to disappointment and frustration when the content doesn’t match the headline’s hype. It influences online behavior by encouraging quick, impulsive clicks rather than thoughtful engagement, and it has contributed to the spread of low-quality content across the internet.