What is a brand CI?
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corporate identity
The term corporate identity (CI) plays an important role in corporate communications. According to the definition, it stands for the appearance and image that an organisation wants to convey. When perfectly executed, it leaves behind a long-term, individual and positive impression on the B2B target group.
The term corporate identity (CI) plays an important role in corporate communications. According to the definition, it stands for the appearance and image that an organisation wants to convey. When perfectly executed, it leaves behind a long-term, individual and positive impression on the B2B target group.