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it is a method to analyze the two email campaigns to determine which are more effective in terms of high open rates and click rates.
Some of the variables that can be tested are:
Subject line (Example: “50% off on clothes” vs. “Discounts on clothes”)
Email design (such as font, font color, email content size, etc.)
Personalization (Example: “Mr. Park” vs. “Park”)
Preview text
Images
CTA (For example: “Shop Now!” vs. “Buy Now”)
Exclusive offer (Example: “Save 10%” vs. “Get free shipping”)