What does ROI stand for and what does it measure?
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Return on Investment, it measures gain or loss generated on an investment relative to its cost.
ROI is a calculation of the monetary value of an investment versus its cost. The ROI formula is: (profit minus cost) / cost. If you made $10,000 from a $1,000 effort, your return on investment (ROI) would be 0.9, or 90%. This can be also usually obtained through an investment calculator.