What does marketing involve?
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Marketing is your most important operational concern. There are four basic aspects of marketing, often called the four P’s:
As you can see, marketing encompasses much more than just advertising or selling. For example, a major part of marketing involves researching your customers: What do they want? What can they afford? What do they think? Your understanding and application of the answers to such questions play a major role in the success or failure of your business.
product: a description of the item or service you sell.
price: the amount you charge for your product or service.
promotion: the ways you inform your market as to who, what and where you are.
place: the distribution channels you use to offer the product to the customer.