Aryan PrajapatKnowledge Contributor
What are the types of Keyword Matching available in Google Ads?
What are the types of Keyword Matching available in Google Ads?
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These are parameters that can be set on your keywords to control the kinds of searches that can trigger your advertisements.
Broad match: These ads appear when a user searches for any word in your key phrase
Phrase match: It only shows these ads when the user searches for your exact keyword phrase, in its precise orders. Additional words at the beginning or the end are acceptable.
Exact match: It shows these ads only when users search the exact keyword phrase