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To encourage sustainable consumer behaviour, first start with educating consumers and creating awareness about plastic pollution, carbon footprints. How it is going to affect us negatively in long term. Followed by, giving tax benefits to organization promoting sustainable products, also discounts and royalty to consumers.
In addition to these, consumers must be encouraged and feel responsible towards maintaining a sustainable life.
To get people on board with sustainable choices, it’s helpful to make it easy and rewarding. Show how eco-friendly options can save money or just feel good, like knowing you’re reducing waste. Make recycling and buying green products straightforward by offering clear info and convenient options. Building a community vibe around sustainability—like hosting local events or celebrating eco-friendly brands—also helps. When people see their friends and neighbors making green choices, they’re more likely to join in and stick with it.