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In the ecommerce world, some trends come and go — but others have the potential to permanently change how customers shop online.
With a projected 39% growth in global ecommerce sales by 2027, it’s no surprise that many retailers want their piece of the pie. Looking to the coming year, ecommerce businesses need to assess which trends to adopt in order to keep pace with the competition.If we know one thing about the ecommerce market, it’s that it’s always looking ahead. From augmented reality and artificial intelligence to mobile shopping and chatbots, the industry lives on the forefront of technology and innovation.
Artificial intelligence (AI) and machine learning, at this point, are practically household names.
Over the past few years, AI has flipped the ecommerce industry on its head, allowing brands to automate every corner of their businesses. From streamlining customer service with chatbots to personalizing product recommendations to optimizing the supply chain, there’s truly no limit to how AI can impact your business.
Current trends include the rise of mobile shopping, increased use of AI and machine learning for personalized experiences, expansion of online marketplaces, and growing emphasis on sustainable practices.