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– Conformity refers to adjusting behaviors, attitudes, or beliefs to align with group norms or expectations.
– Factors influencing conformity include group size, unanimity, group cohesiveness, social norms, and cultural factors.
People are more likely to conform in situations that involve between three and five other people. Situation: People are more likely to conform in ambiguous situations where they are unclear about how they should respond. Cultural differences: People from collectivist cultures are more likely to conform.