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What are the benefits and challenges of using multilingual marketing strategies?
What are the benefits and challenges of using multilingual marketing strategies?
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Multilingual marketing can enhance a brand’s reach and appeal. For example, Coca-Cola tailors its advertisements for different markets, by using local languages and cultural references in campaigns. However, challenges include ensuring accurate translations and cultural sensitivity. Missteps, such as poorly translated slogans, can lead to misunderstandings or even offend potential customers, requiring careful adaptation.