What are some of the popular digital marketing tools?

In Digital Marketing, there are a variety of techniques that can be utilized to achieve a specific aim. Here are a few examples:

Google Analytics
Google has developed a free analytics platform for all people that lets you track the performance of your social media site, video and app. You can also calculate your advertisements ROI from here.

Ahref
Ahrefs.com is an excellent tool for backlinks and SEO analysis.

Mailchimp
Mailchimp is an email marketing tool that lets you manage and communicate with clients, consumers, and other interested parties from one central location.

Google Keyword Planner
The Google Keyword Planner is a tool that can assist you in determining keywords for your Search Network campaigns. It’s a free app that allows you to locate keywords relevant to your business and see how many monthly searches they generate and how much it costs to target them.

Kissmetrics
Kissmetrics is a comprehensive online analytics software that provides critical website insights and customer engagement.

Keyword Discovery
Keyword Discovery provides you with access to the world’s most comprehensive keyword index, which is compiled from all search engines. Access to consumer search keywords for goods and services, as well as search terms that direct users to your competitors’ websites.

SEMrush
Semrush is a comprehensive toolkit for gaining web visibility and learning about marketing. SEMrush tools and reports will benefit marketers in SEO, PPC, SMM, Keyword Research, Competitive Research, and content marketing services.

Buffer App
Buffer is a small-to-medium-sized business social media management application that allows users to create content, communicate with customers, and track their social media success. Buffer integrates social media networks such as Facebook, Instagram, and Twitter.

AdEspresso
AdEspresso is a simple and intuitive Facebook ad management and optimization tool.