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The ‘Pure for Sure’ initiative, recently in the news, pertains to the certification of organic food products. It aims to assure consumers of the authenticity and quality of organic products through stringent certification standards and labeling. This initiative supports the growth of the organic farming sector in India.
Bharat Petroleum Corporation Limited (BPCL) launched “Pure for Sure” at India Energy Week 2024, aiming to enhance LPG distribution. Inaugurated by Hardeep Singh Puri, the initiative prioritizes consumer satisfaction by eliminating delivery inefficiencies. Unique features include a tamper-proof seal with QR codes for tracking cylinder integrity, ensuring quality and quantity assurance. “Pure for Sure” allow customers to authenticate cylinders pre-delivery, promoting transparency. Any tampering renders the QR code unscannable, ensuring product safety and trust in this innovative service.