Objectives of Public Relations?
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The following are the objectives of public relations
It works towards promoting smooth functioning of the business and achievement of the objectives of the organisation.
It helps in building a corporate image and creating a favourable impression and credibility of the products and services offered by the company or business in the eyes of the public.
It helps generate buzz regarding the launch of new products and maintains that interest and curiosity among the public till the product is launched.
It acts towards promoting the products and services, similar to the lines of advertising and thus helps business in selling of its products and services.
It helps in decreasing promotional costs as most of the promotional activities are conducted through the media channels.
It helps the public in overcoming misconceptions and prejudices related to the product or service.