Is AI Search Here, and Is SEO Still the Right Strategy for Marketers?
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AI Search is here, and it’s changing how people find information online. But does that mean SEO is dead? Not really.
SEO is still important, but the approach needs to change. Earlier, marketers focused mainly on ranking on Google. Now, they also need content that is useful, clear, trustworthy and easy for AI tools to understand.
So, I don’t think it’s AI Search vs SEO. It’s more like SEO + AI Search. The goal is still the same: help people find the right information. Marketers just need to think beyond traditional Google rankings now.