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Interactive live-streaming allows viewers to actively participate in the content they are watching in real time, through voting, commenting, or influencing the direction of the broadcast. Platforms like Twitch, YouTube Live, and Instagram Live have become more interactive, with features such as polls, live Q&A sessions, and real-time reactions. This has shifted entertainment from passive consumption to active participation, where fans can help shape the content and connect with creators in more immediate, meaningful ways.