How do content marketing and SEO work together to improve a brand's online visibility and attract organic traffic?

Content marketing involves creating valuable, relevant content to attract and engage a target audience, while SEO (Search Engine Optimization) ensures that content ranks well on search engines. By integrating SEO best practices (keyword research, on-page optimization, link building) into content creation, businesses can improve their online visibility and attract organic traffic. High-quality, SEO-optimized content helps establish authority, drive website traffic, and convert visitors into customers, enhancing overall marketing effectiveness.