How do behavioral segmentation and predictive analytics enhance targeted marketing efforts?

Behavioral segmentation divides customers based on their actions, such as purchase history, browsing behavior, and engagement levels. Predictive analytics uses historical data to forecast future behavior and trends. Together, they enhance targeted marketing by identifying high-value segments, predicting customer needs, and delivering personalized messages at the right time. This data-driven approach improves relevance, engagement, and conversion rates, optimizing marketing efforts.