knowledgewisdomKnowledge Contributor
How did Starbucks redefine the coffeehouse experience and become a global phenomenon?
How did Starbucks redefine the coffeehouse experience and become a global phenomenon?
Starbucks transformed the coffee industry by creating a unique, upscale cafe ambiance, offering premium coffee beverages, and prioritizing customer experience and community engagement. Through strategic expansion, brand partnerships, and product innovation, Starbucks has cultivated a loyal customer base and established itself as a leading global coffeehouse chain with thousands of locations worldwide.