How can I use social media to engage with customers and build a loyal following for my boutique?

Use social media to showcase new arrivals, behind-the-scenes glimpses, and customer testimonials, encouraging interaction through polls, Q&A sessions, and user-generated content contests. Cultivate a consistent brand voice and aesthetic across platforms, engaging with followers authentically and responding promptly to inquiries and feedback. Collaborate with influencers or micro-influencers to expand reach and credibility within your target audience.