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Utilize customer relationship management (CRM) software to collect and analyze customer data, including purchase history, demographics, and preferences, to identify patterns and trends. Implement website analytics tools to track online behavior, such as browsing habits and abandoned carts, to optimize the online shopping experience. Conduct surveys, interviews, or focus groups to gather qualitative insights and feedback directly from customers. Use this data to personalize marketing efforts, tailor product offerings, and improve overall customer satisfaction and retention.