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Public Relations performs the following functions:
1. Press Relations: Public relations work towards projecting a positive image of the company or business to the public and press.
2. Product publicity: By creating events for publicity of the products or services the public relations team generates attention for the product or the service.
3. Effective Communication: Public relations help create and promote the way of working of the organisation. This is facilitated by the internal and external communication
4. Developing Content: One of the primary functions of public relations is to develop content for the business in the form of newsletters, blogs and speeches.
5. Counselling: The public relations function is to advise the management on public issues, protect the company image during bad times and improve the position of the company in good times.