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Click-Through Rate (CTR) is a key metric that measures the effectiveness of an ad by indicating the percentage of users who clicked on the ad after seeing it.
Significance:
Performance Indicator: A higher CTR generally indicates that the ad is relevant and appealing to the target audience.
Quality Score Impact: CTR contributes to the Quality Score in Google Ads, affecting ad rank and cost-per-click.
The CTR, i.e., Click Through Rate is the ratio of the number of clicks on a specific link to the number of times people were exposed to the link. CTR is a very important metric because it indicates how your audiences are reacting to your assets, and helps you understand what works and what doesn’t. A low CTR might mean that you’re targeting the wrong audience or your language or style is relevant to your target audience, and not able to lure them well in order to help them click.