Sikta RoyKnowledge Contributor
Explain the concept of marketing automation and how it enhances customer engagement and retention.
Explain the concept of marketing automation and how it enhances customer engagement and retention.
Marketing automation uses software to automate repetitive tasks like email campaigns, social media posting, and lead nurturing. It enhances customer engagement by delivering personalized content based on user behavior and preferences, ensuring timely and relevant interactions. By automating workflows, businesses can maintain consistent communication, nurture leads effectively, and improve customer retention through targeted, data-driven campaigns.