Explain how Ad Ranks are calculated.
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Google Ads uses an Ad Rank calculation technique to calculate ad rankings on SERPs. Ads with a higher Ad Ranking appear at the top of the page and vice versa. Multiply the CPC bid by the Quality score to get your Ad Rank.
Ad Rank in Google Ads is calculated based on two main factors: your bid amount and the Quality Score of your ad.
Bid Amount: The maximum amount you’re willing to pay for a click.
Quality Score: A measure of the ad’s relevance, expected click-through rate, and landing page experience.