Discuss the ethical considerations in influencer marketing and how businesses can ensure transparency and authenticity in their campaigns.

Ethical considerations in influencer marketing include disclosure of paid partnerships, authenticity in endorsements, and honesty in content. Businesses can ensure transparency by requiring influencers to use clear disclosures like #ad or #sponsored, selecting influencers whose values align with their brand, and encouraging genuine, honest reviews. Adhering to guidelines from regulatory bodies like the FTC builds trust with consumers and maintains the integrity of marketing campaigns.