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Aryan Prajapat
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Asked: 2024-10-08T18:10:59+05:30 In:

Define the following metrics – Open Rate, Click-through Rate, Response Rate, and Forward Rate.

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Define the following metrics – Open Rate, Click-through Rate, Response Rate, and Forward Rate.

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  1. Aryan Prajapat
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    Open Rate: It is the percentage of the total number of recipients who opened an email campaign. Open rate = Emails opened/Emails sent – Emails bounced
    CTR: It is the percentage of recipients that have clicked on your CTA.
    CTR = Number of click-throughs/Number of delivered emails
    Response Rate: The percentage of total recipients who clicked on your email campaign link and completed an action.
    Response rate = No. of actions taken/No. of emails delivered
    Forward Rate: This refers to the rate at which your subscribers share your emails with others.
    Forward Rate = No. of clicks on a share/No. of total delivered emails * 100

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