What is "shoppable content" and how is it changing the way people consume entertainment and shop?

Shoppable content refers to media, such as videos, livestreams, or social media posts, that integrate direct purchasing options, allowing viewers to buy products seen in the content without leaving the platform. For example, influencers might wear clothes or use gadgets in a video, and viewers can click on items to make purchases in real-time. This seamless fusion of entertainment and e-commerce is changing how people consume both, enabling a more interactive and immediate shopping experience while engaging with content.