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Why is first-party data important for future performance marketing?
Why is first-party data important for future performance marketing?
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Third-party cookies are declining rapidly.
First-party data is owned, accurate, and privacy-compliant.
It improves targeting and personalization.
Brands gain better attribution and insights.
Strong data systems ensure long-term marketing stability.
For more details https://www.infinitebox.in/performance-marketing/